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Course Category : Public Relations
 
Course Name : Public Relations
 
Short Description : Learn about the fun and exciting industry of Public Relations with a course from The Sackville Academy.
 
Course Details :

The surge in popularity and importance that Public Relations has enjoyed in recent years represents the attempt by professional management to harness yet another tool to achieve success in the market-place.

 

As late as the 1960s, PR was seen as an expensive luxury, available only to a few of the largest corporations. 'Public Image' was something unknown to the average business planner; 'press coverage' referred to paid advertisements.
 
Today, few companies are launched without an attempt to generate some media coverage and the scope and focus of PR is changing as it expands from promoting the reputations of commercial and industrial concerns into areas of greater social involvement. This course will provide you with a broad knowledge of this fun and exciting profession.

 

The Course Synopsis

  • Public Relations 101 – A Practical Introduction to the Profession – Here we provide you with all the PR basics to give you a solid background of the field. We cover the roles, jargon, industries and communication strategies that you will work with daily.
  • Discover the Amazing Scope of Public Relations – PR is a wide-ranging profession that applies to every single industry, business and individual. We explain the difference between PR and other marketing activities and analyse the three most important functions of PR – monitoring, counselling and communication.
  • PR and its Crucial Role in Today's Organisations – Most corporate organisations rely on an internal team of PR experts or external consultants to manage their image and communication in the press and general public arenas. We examine how PR fits into today's organisations and explain how important it can be to understand the structure of the organisation in order to promote internal public relations.
  • Managing Corporate Identity with PR: Does your Business have a Good Personality? – Much like a person, companies develop a reputation or personality over time; likeable, arrogant, greedy, conservative, funky, disorganised, brilliant etc. A bad image is not something paid advertising or marketing can easily fix. Many PR strategies are used to create an image for the public in line with business goals. You will learn the value of monitoring and research in counselling an organisation.
  • Understanding the Public Relations Process from Start to Finish – From receiving a brief to writing a press release, this module takes you step-by-step through each stage of the PR process. It is fundamental to ensure that all communications put out a similar message and project the same image. These skills will transfer to almost any PR project.
  • Essential PR Tools, Resources and Communication Options – Interviews and presentations, speeches and press conferences, advertising and broad marketing activities; these modules teach you the tips, tools and tactics you need to make it all happen.
  • How to Host Events and Promotions that are Highly Memorable – If you're launching a product, appointing a new CEO, starting a new business, re-branding or raising awareness for almost any issue, exciting events and promotions are always an effective way to get your message across to the right audience. We teach you how.
 

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